A definitive price list isn’t something you often see in a creative agency’s promotional literature. At Long White Digital we know that some price guidance aids that early decision-making, helping you to answer the question “are we right for each other?”.
After four years of building charity and small business websites, we are able to identify some broad scenarios and have assigned guideline costs to each of them. We refer to them below as ‘plans’ but in reality when you work with us you’ll always get a package tailored to your unique requirements.
1. Something to get you started
You’ve got a new venture and it needs a small brochureware-style website. You’ve been able to do most of the groundwork, like write the copy, do your own sitemap and sketch out a homepage. Ideally you even have some visual identity, like a logo, ready to go.
You’re a freelancer, or a small start-up, you’re financing this from your own pocket.
For design, you’re OK for it to be an off-the-peg WordPress template (or based on one). You could almost do it yourself but you don’t quite have time and you’d prefer to know an expert was on it.
Pricing for these simple sites is in the region of £1,500-£2,500.
NB most of our clients with this budget range find our newly-launched service Maketh to be ideal for them
This is the most typical entry point.
With this plan you might be a small or young charity/business and looking for a professional but low-functionality site. A step up from the brochureware of Plan 1, with 10 or so pages, some basic functionality (like an enquiry form) and a great but simple design. A bit like this site we recently finished for McMillan Music.
Naturally, you want your site to look professional — and you can rely on us for that — but you are happy with either an off-the-peg template or a very simple custom design, and you’re prepared that there won’t be time for iterations: it’ll be a one-shot thing.
Additionally in this scenario, you can cope without a Content Management System (a tool that lets you edit the site yourselves, with no technical knowledge required). You would therefore need to be comfortable editing the HTML yourself, or getting all the content to us well ahead of time so we can populate it for you.
Guideline budget: £3,000-6,000
3. Mid-size charity: £8-15k
Scenario: you want a new site from scratch and to take advantage of our experience in fully scoping requirements with both stakeholders and end-users. You want a professional bespoke design and a basic and easy-to-use Content Management System (such as WordPress) so you can maintain the site yourselves post-launch. We’re big fans of open source platforms such as Drupal and WordPress but won’t limit you if there’s a better choice for your needs.
Alongside the standard functionality of a CMS, you’ll be confident that we’ll configure Google Analytics and ensure that your site is optimised for search engines (such as Google), known as SEO.
Types of functionality that can be included in this plan:
- Integration of Facebook/Twitter feeds
- Photo galleries
- News carousels/slideshows
- Events calendar
- Interactive maps
- E-actions such as online petition integration (Engaging Networks etc)
Typical budget: £10-12k
4. More functionality, more insight: £15-25k
This covers everything in package 3, but allows for enhanced or specialised features and functionality.
For example, this might include animations or game mechanics, or greater degree of customisation at the back-end.
Additionally with this budget, it allows us to do a fuller research and requirements gathering phase, and to involve the user(s) more in the process: user interviews, user testing, personas and user journeys. This approach of putting the user at the centre of the process – known as user-centred design (UCD) – is at the core of web design best practice and is your closest thing to a guarantee of a successful end product, and a longer-lasting one.
In this spending bracket your SEO will be tip-top, driving traffic to your site, and we can assist you in writing great copy that will help convert your visitors when they surely arrive in their droves.
Projects with budgets exceeding £25k typically have a requirement for a greater degree of functionality or complexity at the back-end. We still have plenty to contribute to these projects, but it makes sense for us to partner up with a dedicated development house – us providing the user experience and interface design, them providing the clever code-y stuff.
Case study: The Quest